Samples of work.

  • Campaign, "The Land of Enchantment" - For this project, the creative director wanted a simile about love that connects to nature.

    From the outside looking in, it may look like two separate things do not need each other. Like the sun and the rain. For starters they are opposites. The sun is predictable: every morning it rises, each evening it sets. The rain, on the other hand, is random. We don’t always know when it will come or how long it will last. But when the sun and the rain collide, something truly phenomenal happens—a rainbow appears.

    Funny thing is, you can only see it if you’re standing in the right place at the right time.

    Together, the sun and the rain are an unstoppable force—they give us life. Without them, we literally could not live.

    And can’t the same be said about love?

  • Influencer Gift Box Card - For this project, the creative vision was to entice the recipient to go outdoors.

    The sublime—it’s why we go into the wild—immersed in the elements, looking out at the vastness of the earth and feeling like a small part of our surroundings, like a guest in that world. Alone with nothing but our thoughts, forced to come to terms with demons we never knew we had. Venturing out with a group and experiencing a brotherhood unattainable anywhere else. The outdoors is where grace meets grit. Observing the earth hard at work before dawn. Witnessing gold light pouring over the horizon and mercilessly dominating every crevice. An unexpected change in weather. Getting lost. Staying alert. It makes us feel alive. It’s a feeling unlike any other. And we crave it, like smooth whiskey on a cold night. It’s a thirst we can’t seem to quench unless we’re there, which is why we keep returning. It challenges us to the edge and leaves us wanting more. If it were easy being out there, everyone would do it.

    You aren’t everyone.

  • New Private Line Launch, Bifold Mailer - For this project, the creative vision was to capture the vibe of the brand in an abstract way.

    Rancher by trade, cowboy by legacy. There is no better way of life. To be a steward of the land, starting and ending each day under a dark, star-filled sky. Gate closed, eyes open, rope gripped firmly. Fixing a fence with stone cold hands. Fresh coyote tracks in the snow. A worried mind, a tenacious heart. Herding cattle. Elbow deep in mud under the setting sun. Downstream, uphill, against the rushing wind, breathing in the wild. Dirt stained, coffee-fueled, sweat-soaked, heritage-driven—nourishing the nation, feeding the world. 365 days a year.

  • New Product Launch Landing Page - Developed headline, tagline, and product copy

    Handcrafted in the USA by highly skilled bootmakers who specialize in high performance work boots, the Hawx USA Wedge boots are built for unrivaled utility. They offer comfort, safety, and support. Touched by the hands of over 60 boot artisans and quality checked by a meticulous assembly line, these boots include premium full-grain leather that won’t crack, peel, or tear, a solid polyurethane slip-resisting wedge outsole for support and traction, a puncture resistant plate for enhanced safety against sharp objects, a Goodyear welt construction for maximum longevity, and the Hawx Ground Support insole for rebound, temperature and odor control, and all-day comfort.

  • Product Copy, Landing Page - Crafted storytelling copy for Idyllwind Eau De Parfum by Miranda Lambert

    Our sense of smell has the power to transport us to another time or place simply by triggering a memory or emotion. Just like music is medicine, an aroma can soothe our spirit by reigniting a special moment in time. Idyllwind eau de parfum will carry you away to east Texas where the air is clear, the magnolia trees are in full bloom, and the gentle breeze is calming. With refreshing notes of citrus and sandalwood paired with the floral sweetness of jasmine petals, Idyllwind eau de parfum encapsulates the spirit of the outdoors. The fragrance mimics the harmonious scent of the piney woods and connects us all to our greatest sense of nostalgia.

  • Product Launch Landing Page - Developed headline, tagline, and product copy

    Cody James Decimator work boots are built with utility and function in mind to dominate the toughest of workdays. With an expanded selection, Decimator boots deliver advanced-performance comfort and safety for American workers in every trade, from oil & gas to construction. Made with hardcore wear and longevity in mind, they are built with the Goodyear welt construction method and utilize the best materials including premium full-grain leather and Vibram® outsoles. In short, this is your heavy-duty work boot.